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Cover Managing opportunity
Ferrell, Robert H.
Managing opportunity / Robert W. Ferrell
New York : American Management Association, 1972
Abstract: Opportunity-oriented decisions - Analysiso of individual opportunities - A matrix for classifyng opportunities - Selection of individual opportunities - Top management control by opportunitirs - Opportunized marketing - Pricing by opportunities - Organozation for opportunities - Opportunity-oriented performance measurement - Opportunity planning - innovating opportunities - Problems in application.
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    Cover Aspects of modern marketing : tools, techniques, and market trends
    American management association
    Aspects of modern marketing : tools, techniques, and market trends / Marketing division, American Management Association
    New York : American Management Association, 1958
    Abstract: Marketing looks ahead - Forecasts and potentials - Improving the profit picture - Some tools of social science.
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