Aspects of modern marketing : tools, techniques, and market trends
New York : American Management Association, 1958
Abstract:
Marketing looks ahead - Forecasts and potentials - Improving the profit picture - Some tools of social science.
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| Description | Aspects of modern marketing : tools, techniques, and market trends/ Marketing division, American Management Association. - New York : American Management Association, 1958. - 112 p. ; 23 cm. - (AMA Management report ; 15) |
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| ID file | 71146 |
| Library | Inv. | Ubi. | Collocation | State | Status | Reservations |
|---|---|---|---|---|---|---|
| Biblio Conf | 0099201 | Biblioteca | LC / 958 / 157 | Available | In library | None |