The customer culture imperative : a leader's guide to driving superior performance
New York [etc.] : Mc Graw Hill Europe, 2014
Abstract:
For the first time, this groundbreaking guide unlocksthe secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture isas fundamental to business performance as breathing is to living. It is the life force of your bu ...; [read all]
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| Description | The customer culture imperative : a leader's guide to driving superior performance/ Dr. Linden R. Brown and Chris L. Brown. - New York [etc.] : Mc Graw Hill Europe, 2014. - XVII, 318 p. ; 24 cm |
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| ID file | 34836 |
| Library | Inv. | Ubi. | Collocation | State | Status | Reservations |
|---|---|---|---|---|---|---|
| Biblio Conf | 0094837 | Biblioteca | LA / 019 / 106 | Available | In library | None |