Models, measurement and marketing
Englewood Cliffs : Prentice-Hall, 1965
Abstract:
The setting: some non-metric observations - Reliability of models in the social sciences - Mathematics and marketing - Computers: the marketing laboratory - Fundamental scientific aspects of marketing and the development of marketing models - Models for the budgeting of advertising - Models of economic competition - Decision theory in market planning and research - Theory into practice.
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| Description | Models, measurement and marketing/ Peter Langhoff ... [et al.]. - Englewood Cliffs : Prentice-Hall, 1965. - 216 p. ; 23 cm |
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| ID file | 71706 |
| Library | Inv. | Ubi. | Collocation | State | Status | Reservations |
|---|---|---|---|---|---|---|
| Biblio Conf | 0099568 | Biblioteca | LC / 965 / 29 | Available | In library | None |