Marketing in a competitive economy
London : Hutchinson, ©1965
Abstract:
The development of marketing theory - the marketing perspective - managing the marketing information and research function - managing the product planning function - managing the sales and distribution function - managing the advertising and promotion function - co - ordinating and controlling the marketing functions.
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| Description | Marketing in a competitive economy/ Leslie W. Rodger. - London : Hutchinson, ©1965. - 253 p. : ill. ; 23 cm. |
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| ID file | 73505 |
| Library | Inv. | Ubi. | Collocation | State | Status | Reservations |
|---|---|---|---|---|---|---|
| Biblio Conf | 100684 | Biblioteca | LC / 965 / 62 | Available | In library | None |