Digital marketing : [strategy, implementation and practice]
Harlow (UK) [etc.] : Pearson, 2022
Abstract:
The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with ...; [read all]
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| Description | Digital marketing : [strategy, implementation and practice]/ Dave Chaffey, Fiona Ellis-Chadwick. - 8. edizione. - Harlow (UK) [etc.] : Pearson, 2022. - XXV, 534 p. : ill. ; 27 cm |
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| ID file | 72295 |
| Library | Inv. | Ubi. | Collocation | State | Status | Reservations |
|---|---|---|---|---|---|---|
| Biblio Conf | 0099909 | Biblioteca | LA / 022 / 24 | Available | In library | None |