An econometric approach to a marketing decision model
Cambridge, Mass. ; London : MIT, 1971
Abstract:
Objectives and strategy - The data - Single-equation analysis - Theory of the multiple-equation model - Experiments with the multiple-equation model - Results of the multiple-equation analysis - Results of the residuals analysis - Simulation of promotional effects - Appendices.
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| Description | An econometric approach to a marketing decision model/ Ronald E. Frank and William F. Massy. - Cambridge, Mass. ; London : MIT, 1971. - 224 p. ; 24 cm |
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| ID file | 44415 |
| Library | Inv. | Ubi. | Collocation | State | Status | Reservations |
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| Biblio Conf | 0095538 | Biblioteca | LC / 971 / 17 | Available | In library | None |