Advertising and prices as signals of quality in a regime of price rivalry
Abstract:
This paper adresses the issue of wether firm use price or advertising to signal quality and whether advertising has pro-or anti competitive effects
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| Description | Advertising and prices as signals of quality in a regime of price rivalry/ Fluet, Claude |
| Notes |
Sta in: International Journal of Industrial Organization n. 7, September 2002 (Vol. 20), pp. 907-930
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| ID file | 67829 |