Verona, Gianmario

A Dynamic model of customer stickness for sustaining competitive advantage in the frictionless economy

Cover  A Dynamic model of customer stickness for sustaining competitive advantage in the frictionless economy
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Description A Dynamic model of customer stickness for sustaining competitive advantage in the frictionless economy/ Verona, Gianmario - Pradella, Emanuela
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Sta in: Finanza Marketing e Produzione n. 1, marzo 2001 (Vol. 19), pp. 55-77
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ID file 70420
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Verona, Gianmario
Pradella, Emanuela