SMEs, International Markets and the Internet: Opportunities and Challanges

Guido Giuliano,Giustiniano Luca,Giustiniano Luca - Fratocchi Luciano,Guido Gianluigi,Lago Umberto - Manaresi Angelo - Marcati Alberto,Lago Umberto - Manaresi Angelo - Marcati Alberto
Internet Use Preferences of SMEs in an Italian Shoe District: Applying Ajzen's Theory of Planned Behaviour, pp. 9-64,Small and Medium-Sized Enterprises, the Internet and Internationalization Processes: A Critical Analysis, pp. 65-94,The Virtual Internationalization Process in the Italian Food Sector: Some Empirical Evidence on Wine and Olive Oil, pp. 95-110,The Role of the Internet in Competitive Marketing for the Internazionalization of Small and Medium-Sized Enterprises, pp. 111-136,The Internet and the Pursuit of Global Segments in International Markets, pp. 137-164,The Internet and International Marketing: Framework of Analysis and Managerial Recommendations, pp. 165-188