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Abstract: The british experience - American adventure - Washington and wall treet - Survey of investment companies - Case studies - Investment fundamentals - Objectives,policies, performance - Closed-end investment companies - Equity capital, savings, and investment.

Abstract: The basic of labor law - Individual bargaining - Collective bargaining - The minimum wage - Unemployment - Safety and health - Social insurance - Administration.

Abstract: The study of economic problems - Problems of economic stability - Problems of labor - Problems of finance - Problems of business enterprise - Problems in international economics - Problems of social waste.

Abstract: The modern corporation and corporation finance - Unincorporated businnes enterprise - the nature of the corporation - Capital stok - Long-term corporate indebtedness - Long-term corporata indebtedness-concluded - Capital structure-general principles - Capital-structure trasportation enterprises - Capitl-structure public utilities and industrials - Promotion of new enterprises - Investment banking - The secondary market for securities - The regulation of trading in securities - Marketin ...; [Read more...] The modern corporation and corporation finance - Unincorporated businnes enterprise - the nature of the corporation - Capital stok - Long-term corporate indebtedness - Long-term corporata indebtedness-concluded - Capital structure-general principles - Capital-structure trasportation enterprises - Capitl-structure public utilities and industrials - Promotion of new enterprises - Investment banking - The secondary market for securities - The regulation of trading in securities - Marketing securities through special subcriptiions - Special financial problems of small businnes - Working capital and its administration Short-term sources working capital - Intermediate credit - Calculation of income - Reinvestment and distribution of income - Expansion - Corporate combination - The holding company - Adjustments in capital structure: refinancing and recapitalization - failure and reorganization - Macroeconomic aspects of corporation finance.

Abstract: The roles of money - Kinds of money - Debt and credit - The commercial banking system - Individual banks in the system - United States banking history - The federal reserve system - Federal reserve credit and bank reserves - Intrumentsof monetary management - The monetary system:an overal view - An introductionto monetary theory - Gross national product or expenditures - Saving investmentand national income - The supply of money and the demand for money - Equilibrium - Shifts of invest ...; [Read more...] The roles of money - Kinds of money - Debt and credit - The commercial banking system - Individual banks in the system - United States banking history - The federal reserve system - Federal reserve credit and bank reserves - Intrumentsof monetary management - The monetary system:an overal view - An introductionto monetary theory - Gross national product or expenditures - Saving investmentand national income - The supply of money and the demand for money - Equilibrium - Shifts of investment and saving - The functions of financial institutions - The federal government and the money markets - Monetary standards - United States monetary policies 1914-1929 - Monetary policy in the depression 1930-1941 - Monetary policy 1941-1951 - Monetary policy since the accord - The mechanism of international payments - Exchange rates and international equilibrium - Exchange rate policies and exchange restrictions - International monetary policies since world war II - The future.

Abstract: Problems of National policy - National policy in an era of peace and self-sufficiency - Policies for a national security - National policy on lead and zing - National policy on copper - The problem of Nickel - Raw materials for the iron and steel industry - National policies affecting wool - National policy on rubber - National oil policy - The reform of national policy.

Abstract: This book is an attempt to define the relationship between public relations and public opinion as conveyed by the content of the mass media of communication. It also explores the semantic principles of communication and public relations content.
At the present time, colleges and universities throughout the country offer undergraduate and graduate study in public relations and the communication arts, in addition to adult education and professional school courses. While there are satisf ...; [Read more...] This book is an attempt to define the relationship between public relations and public opinion as conveyed by the content of the mass media of communication. It also explores the semantic principles of communication and public relations content.
At the present time, colleges and universities throughout the country offer undergraduate and graduate study in public relations and the communication arts, in addition to adult education and professional school courses. While there are satisfactory individuai studies available in the fields of public relations, publicity, public opinion, and propaganda, there does not appear to be any volume which relates the practice of public relations to the phenomenon of opinion formation by means of the mass inedia. In thè experience of thè author, public relations cannot be practiced in a vacuum; nor can it be reduced to publicity techniques. If public relations is to grow in stature as an ethical profession, its practitioners — as well as the press and the public — must invest it with professional recognition. This means that those who seek a genuine knowledge of the theory and practice of public relations will require an understanding of the principles of semantics, of the history and function of the mass media, and of the nature of public opinion, propaganda, and ethics.
The practice of public relations, involved as it is with public opinion and mass communication, is never free from criticism.
Healthy criticism is a constructive force. What is unfortunate, however, is the frequent tendency to view any attempt to inform and/or influence public opinion as a destructive force. The process of persuasion is not always negative or nefarious. Of course, public relations (like law, or medicine, or any other profession) can be destructive and even dangerous. On the other hand, public opinion formation which comes about through information and honest persuasion can make an affirmative contribution to democracy. In a democracy, there are multiple choices, many alternatives. In a free and competitive society public opinion, which always reacts to implicit controversy, is not shackled. The democratic way of life makes possible the art of persuasion from many quarters; and the fact that many interests practice the art of persuasion does, in a sense, serve the ends of democracy.
The author has attempted to describe public relations in terms of function; to explore public opinion research and each of the mass media as it relates to public relations; to indicate how public relations is practiced both in terms of policy and in terms of publicity, promotion, and advertising; and, finally, to explore the relationship between public relations and propaganda and to indicate at least some of the major ethical considerations inherent in the practice of public relations and the use of the mass media.