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  • Author: Pallera, Mirko
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Cover Marketing non-convenzionale. Viral, Guerrilla, Tribal e i 10 principi fondamentali del marketing postmoderno
Cova, Bernard
Marketing non-convenzionale. Viral, Guerrilla, Tribal e i 10 principi fondamentali del marketing postmoderno / Bernard Cova, Alex Giordano, Mirko Pallera ; a cura di Bernard Cova, Alex Giordano, Mirko Pallera. - Milano : Il Sole 24 Ore Libri, 2007. - pp. 278 ; 21 cm
Milano : Il Sole 24 Ore Libri, 2007
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