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Abstract/Sommario: The Rome treaty - The ECM as a market - U.S. exports and the ECM - U.S. licensing within the ECM - U.S. direct investment within the ECM - The possible impact of exports from the ECM - Selection of a european country - Cartels - The european common market and the free trade association - Six and seven, or thirteen? - The outlook for the ECM.

Abstract/Sommario: Forecasting with the linear regression model - Forecasting with time series models - TAR, Markov switching, and state space models - Mixed frequency, large datasets, and volatility.

Abstract/Sommario: This book answers the ultimate question in the minds of next-generation marketers: In a connected world, what are the new rules of marketing? With increased mobility and connectivity, customers have shorter attention span to consider and evaluate brands. There are two major implications. First, marketers need to stand out and deliver a moment to get customer attention. Secondly, customers rely on the advice of their friends and family on which brand to choose.

Abstract/Sommario: For the first time, this groundbreaking guide unlocksthe secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture isas fundamental to business performance as breathing is to living. It is the life force of your bu ...; [Leggi tutto...] For the first time, this groundbreaking guide unlocksthe secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture isas fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector.